Summary: A Business without a logo needs to straighten up before it dyes…
It was a crisp and chilly morning in the late autumn. The frost bit too deep and the cold too harsh for me to do my usual stroll along my beat. The perfect kind of weather to sit on my armchair for some personal reflection. It had been a long, but fulfilling week; so many struggling business owners aided not only by my own expertise but by others in the DIYA community as well.
I was sipping on a pumpkin spice latte when my thoughts wandered to someone from a few days back. Lisa, an artistic type, had shown up at my doorstep, all flustered and frustrated. She had a new hairstyling business and loved it; it was the perfect medium for her to express her creativity. She showed me some pics of her work; her inventive hairstyles were fresh and new and very cool. But in other aspects of her business, she was stuck. She needed a logo to represent her business, but all the quotes from professional graphic designers were insanely high. One shady designer even wanted to own the copyright to Lisa’s logo, meaning she would need to pay for it anytime she wanted to use it. I think most would agree, that is no way to do business. Lisa really wanted to try to make her own logo, but didn’t know where to start. Her passion for art lay in hair, not pixels and she wasn’t the best with computers either.
She had downloaded a graphic design program on a free trial, but it was much too complex. The official support for the program was convoluted and hard to navigate. She just did not have the time nor the patience to figure it all out on her own. I knew just the thing for someone like her.
I introduced her to the DIYA Toolkit, and showed her the page about making your own graphics. Inside the Toolkit are a ton of helpful links and information, showcasing a variety of free or low-cost tools for every aspect of online marketing. She saw a link to “Create a Logo with Canva” and was immediately intrigued. I explained Canva has a free version, and that it is quick and easy to learn how to use their program. I showed her DIYA’s community as well, and how she could post her logo ideas for advice. This news had an immediate effect on her, as if the clouds of doom were immediately passing to show a rainbow of hope.
Right away Lisa pulled out her laptop, and got to work using Canva. Just a few hours later, she had created several different logo ideas and posted them to the DIYA Community for advice. She didn’t even notice when I slipped out to grab a bite.
The hairdresser was no longer splitting hairs over her logo. Another case closed.