Summary: Dont spin your wheels, chain up and design for the long haul.
They say an Assistant’s work is never done, and that is very true. But like everyone, even I need a break now and then. Unsure of where to go or what to do, I decided to just hop in my roadster and go for a drive, see where the streets took me.
The roads were gray and slightly foggy. It wasn’t the best weather for a drive, but it was enough to keep the highway free of much traffic. Just the way I like it. I left the top down and took my hat off, letting the wind flow freely through my trenchcoat and hair. Even with little traffic I did not get far; some kilometers down the road, my gas light went on. I pulled off the highway on an unmarked exit, in search for a place to top off the tank.
Even though I was just outside the city limits, I was in the middle of Nowhere, Dead Town. If I thought the traffic on the highway was light, well, this little town seemed to be completely void of people or traffic. But it still had a charm to it; that small-town vibe that with a little publicity, had the look and feel of a nice little tourist spot. Lots of little old buildings, smushed together in rows, along one main street. I spotted a truck stop at the end of the street; unlike the rest, it was obviously newer, or appeared to be at least. I pulled up. It looked to be a newly renovated gas station that was also converted into a truck stop and corner store. Intrigued, I strolled in.
A charming fella, Joe Edward, was behind the counter, wiping it down with an old handkerchief-turned-rag. I pulled up a stool for a chat. Turned out my initial inclinations were right; he had just renovated and reopened this truck stop. Our conversation quickly turned to online marketing, and it turned out that there was more to Joe Edward than initial impressions might give. He wasn’t just a pretty face; he had a decent grasp on many areas of online marketing, and he knew that making a website for his business was key.
But he was stuck; he had done a lot of research and was confused about how to make some critical decisions. He wasn’t sure if he had the know-how to make his own website, or if it would just be easier to hire someone to take on the task. He had found some free platforms that made making your own website very easy, but he didn’t like how restrictive they were in a lot of elements. He still wanted more control over what his website was like, even if it meant getting down and dirty and learning a little bit of web design.
I knew just what to do. I pulled out my cell and logged on to the DIYA Toolkit. I showed him the basics of making your own website; how to choose a domain and host, that was low-cost, but would still allow him to make a website the way he wanted. I recommended he use the DIVI theme as well, and how he could learn it through the visual builder and customize his website to his liking.
He loved how easy the DIYA Toolkit was to navigate and use, and said he would be sure to get started on his website right away. He made his own DIYA account and friended me.
I filled my gas tank up to the brim, tipped my hat and went back on my way. Helping someone was much more satisfying than any road vacation could ever be to me, so I turned right back around and drove back home.
A few weeks later, I got a message on the DIYA community. It was Joe. He said he had finished his website and wanted me to take a look, so he sent me a link to it. It looked great, but I saw right away that he had a ways to go to get it finished and primed and ready.
My finger hovered over the “reply” button. Time to remind Joe to take a look at the other Web Design DIYA Toolkit pages, and get started on his plugins and maintenance. But that, my friends, is a story for another day.
TO BE CONTINUED…